Dear Lovers & Loners! As for now, Pleasant Dreams are on a bit of a summer mode. This means no planned pop-ups for a while, but we still love you to try on our jeans! Where could be better really than the comfort of your own...
Just wanted quickly to introduce the mega awesome queen behind the website, Marta Ennes. She's not only a super talented web & graphic designer AND photographer but also runs a business selling super cool t-shirts that go sooo well with our jeans. Maybe you've seen...
Dear Lovers & Loners, quick and dry message for our Swedish customers ❤️ The domestic shipping option has been changed from PostNord to DHL which means we can decrease the shipping cost by 30SEK whilst still offering fully insured shipping. As always, free returns! Wish you all a...
Back to Ostronet studios today to photograph the black jeans, working with these two pros! Anders has taken all the product and image photos for the webshop. Photographing jeans is not an easy task, but Anders being a denim nerd for many years really got...
Lovely Ann-Sofie has worn her sample of 1976 in Ace almost daily for two months, this is what they look like after the first wash… The colour is still pretty intense, but you can clearly see some whiskers getting moulded from the wear. Some colour has rubbed...
Spring is in full bloom and to celebrate this, we offer free shipping, for one item, in Sweden (rest of EU gets heavily discounted shipping!) 🥰 Originally it was only valid until May 16th, but we got so much spring feelings we decided to extend it...
Some of you might be curious about the person behind Pleasant Dreams, so here's a bit of trivia about your denim demoness du jour! "I moved from Örebro to Gothenburg in 2004 to study pattern construction and sewing at Cutter's Academy for two years. Since then,...