24 Feb One year of Pleasant Dreams!

Dear Lovers & Loners,

Today marks the first year of Pleasant Dreams. It feels both surreal and somehow, like the most natural thing in the world.

After almost two decades in the fast fashion industry, choosing something slower and non-temporary has been a challenge. A necessary one, and a welcome one.

Pleasant Dreams grew out of a love for music and denim, and the absence of a vintage-fitting pair of jeans that didn’t strangle the waist. From there, it slowly grew into what Pleasant Dreams is today.

We’re so proud of the result.

Not only because the dream of an independent business became real. But because, in our humble opinion: these are the best slim-leg jeans out there.

Thanks to everyone who’s followed, supported, worn and believed in this denim journey.

To celebrate one year, we’re offering free shipping on the webshop for 72 hours!

/xoxo Sofie Lee