NEWS

Spring is in full bloom and to celebrate this, we offer free shipping, for one item, in Sweden (rest of EU gets heavily discounted shipping!) 🥰 Originally it was only valid until May 16th, but we got so much spring feelings we decided to extend it...

Some of you might be curious about the person behind Pleasant Dreams, so here's a bit of trivia about your denim demoness du jour! "I moved from Örebro to Gothenburg in 2004 to study pattern construction and sewing at Cutter's Academy for two years. Since then,...

Dear Lovers & Loners, the weekend is here and tomorrow (Saturday 10/5) my dear friend and Denim Lover Jennie-Ann plays with her cool band DARLA supporting Stormen Gorm at Fyrens ölkafé! Get your tickets here!  We will do a short street photo shoot so if you want...

Dear Lovers & Loners, we've put together a playlist with some denim friendly tunes! Enjoy! xoxo/Sofie Lee ...