Named after our favourite album by the Ramones, PLEASANT DREAMS was developed as a result of passion for fit and denim. The design vision is urban rockers from the 60’s-70’s with an air of 90’s androgyny, on the day after laundry day.
Having worked many years in the fashion industry, founder Sofie Lee Johansson felt there was one pair of great fitting jeans still missing out there. Free from corporate limitations and common design/buying compromises, the first model ‘1976’ was created and brought to life with the help of a former colleague, Ana Maria, and the craftsmen at Vieira e Faria.
PLEASANT DREAMS is a small, highly independent business that works outside of the regular fashion cycles. We are located in the woods north of Gothenburg, Sweden.
All production is made within the EU.
