Lovely Ann-Sofie has worn her sample of 1976 in Ace almost daily for two months, this is what they look like after the first wash… The colour is still pretty intense, but you can clearly see some whiskers getting moulded from the wear. Some colour has rubbed...
Late night message to you Lovers & Loners out there...
NEW SWEDISH BRAND LAUNCHES "ROCK'N'ROLL-JEANS FOR LOVERS & LONERS" With its debut model ‘1976’ – named after the year the Ramones released their first album – Pleasant Dreams steps onto the denim scene with uncompromising jeans inspired by rock icons, live shows, and late nights. Founder Sofie...
NYTT SVENSKT MÄRKE LANSERAR "ROCK'N'ROLL-JEANS FOR LOVERS & LONERS" Med modellen ‘1976’ – döpt efter året då Ramones släppte sitt debutalbum – kliver Pleasant Dreams in på denimscenen med jeans inspirerade av rockikoner, spelningar och sena nätter. Grundaren Sofie Lee Johansson har lång erfarenhet av passformsarbete inom...
Spring is in full bloom and to celebrate this, we offer free shipping, for one item, in Sweden (rest of EU gets heavily discounted shipping!) 🥰 Originally it was only valid until May 16th, but we got so much spring feelings we decided to extend it...
Some of you might be curious about the person behind Pleasant Dreams, so here's a bit of trivia about your denim demoness du jour! "I moved from Örebro to Gothenburg in 2004 to study pattern construction and sewing at Cutter's Academy for two years. Since then,...
Dear Lovers & Loners, the weekend is here and tomorrow (Saturday 10/5) my dear friend and Denim Lover Jennie-Ann plays with her cool band DARLA supporting Stormen Gorm at Fyrens ölkafé! Get your tickets here! We will do a short street photo shoot so if you want...
Dear Lovers & Loners, we've put together a playlist with some denim friendly tunes! Enjoy! xoxo/Sofie Lee ...