Dear Lovers & Lovers, We are planning two events for this autumn and they will both be in Gothenburg area:   Saturday 27/9 11-16 We will join the "farm safari" at El Bastardo! This is extra exciting as they are our so far only physical retailer. Besides the shop...

I'm super excited to let you know that you'll be able to find my jeans at the cool shop El Bastardo! El Bastardo is ran by absolute power queen Helena, who I went to school with 20 years ago at Cutter's Academy to become pattern makers....

Dear Lovers & Loners! The webshop turns 6(66) months old today!! Of course we want to celebrate it with you 😻 There is a contest on Instagram just announced, where you have the chance to win a pair of 1976! You attend the contest by: Following our...

Dear Lovers & Loners, We're about 6 months in from the first shipment arrived and couldn't be more thankful to everyone who has supported this tiny business in this short amount of time! 💕 Every sale, every word of encouragement, every time you've tried on, worn the...

Just wanted quickly to introduce the mega awesome queen behind the website, Marta Ennes. She's not only a super talented web & graphic designer AND photographer but also runs a business selling super cool t-shirts that go sooo well with our jeans. Maybe you've seen...

Lovely Ann-Sofie has worn her sample of 1976 in Ace almost daily for two months, this is what they look like after the first wash… The colour is still pretty intense, but you can clearly see some whiskers getting moulded from the wear. Some colour has rubbed...