Dear Lovers & Lovers, We are planning two events for this autumn and they will both be in Gothenburg area: Saturday 27/9 11-16 We will join the "farm safari" at El Bastardo! This is extra exciting as they are our so far only physical retailer. Besides the shop...
Dear Lovers & Loners, We will participate in a denim market in Jonsered, Gothenburg on October 4th organised by highly interesting company Twood and their sister company Twalii. Our dear friends Weft side will also be there, together with other talented people and companies! The theme is upcycling...
I'm super excited to let you know that you'll be able to find my jeans at the cool shop El Bastardo! El Bastardo is ran by absolute power queen Helena, who I went to school with 20 years ago at Cutter's Academy to become pattern makers....
Dear Lovers & Loners, It's been pretty quiet around here due to Swedish summer, but we're slowly getting back to routines and my favourite season autumn! Perfect for wearing jeans, of course 😻 We had a visit a few weeks ago from a local newspaper, Alekuriren, and...
NEW SWEDISH BRAND LAUNCHES "ROCK'N'ROLL-JEANS FOR LOVERS & LONERS" With its debut model ‘1976’ – named after the year the Ramones released their first album – Pleasant Dreams steps onto the denim scene with uncompromising jeans inspired by rock icons, live shows, and late nights. Founder Sofie...
NYTT SVENSKT MÄRKE LANSERAR "ROCK'N'ROLL-JEANS FOR LOVERS & LONERS" Med modellen ‘1976’ – döpt efter året då Ramones släppte sitt debutalbum – kliver Pleasant Dreams in på denimscenen med jeans inspirerade av rockikoner, spelningar och sena nätter. Grundaren Sofie Lee Johansson har lång erfarenhet av passformsarbete inom...