Lovely Ann-Sofie has worn her sample of 1976 in Ace almost daily for two months, this is what they look like after the first wash… The colour is still pretty intense, but you can clearly see some whiskers getting moulded from the wear. Some colour has rubbed...

Spring is in full bloom and to celebrate this, we offer free shipping, for one item, in Sweden (rest of EU gets heavily discounted shipping!) 🥰 Originally it was only valid until May 16th, but we got so much spring feelings we decided to extend it...

Some of you might be curious about the person behind Pleasant Dreams, so here's a bit of trivia about your denim demoness du jour! "I moved from Örebro to Gothenburg in 2004 to study pattern construction and sewing at Cutter's Academy for two years. Since then,...