NEWS

Dear Lovers & Loners, Although our jeans are pretty new, we would like to already offer you free repair service for when/if they break as a part of our sustainability plan. You only pay for the shipping and we'll make our best to try and meet...

Dear Lovers & Loners! As for now, Pleasant Dreams are on a bit of a summer mode. This means no planned pop-ups for a while, but we still love you to try on our jeans! Where could be better really than the comfort of your own...

Just wanted quickly to introduce the mega awesome queen behind the website, Marta Ennes. She's not only a super talented web & graphic designer AND photographer but also runs a business selling super cool t-shirts that go sooo well with our jeans. Maybe you've seen...

Dear Lovers & Loners, quick and dry message for our Swedish customers ❤️ The domestic shipping option has been changed from PostNord to DHL which means we can decrease the shipping cost by 30SEK whilst still offering fully insured shipping. As always, free returns! Wish you all a...

Back to Ostronet studios today to photograph the black jeans, working with these two pros! Anders has taken all the product and image photos for the webshop. Photographing jeans is not an easy task, but Anders being a denim nerd for many years really got...

Lovely Ann-Sofie has worn her sample of 1976 in Ace almost daily for two months, this is what they look like after the first wash… The colour is still pretty intense, but you can clearly see some whiskers getting moulded from the wear. Some colour has rubbed...

NEW SWEDISH BRAND LAUNCHES "ROCK'N'ROLL-JEANS FOR LOVERS & LONERS"   With its debut model ‘1976’ – named after the year the Ramones released their first album – Pleasant Dreams steps onto the denim scene with uncompromising jeans inspired by rock icons, live shows, and late nights. Founder Sofie...

  NYTT SVENSKT MÄRKE LANSERAR "ROCK'N'ROLL-JEANS FOR LOVERS & LONERS"   Med modellen ‘1976’ – döpt efter året då Ramones släppte sitt debutalbum – kliver Pleasant Dreams in på denimscenen med jeans inspirerade av rockikoner, spelningar och sena nätter.  Grundaren Sofie Lee Johansson har lång erfarenhet av passformsarbete inom...