Dear Lovers & Loners, Today marks the first year of Pleasant Dreams. It feels both surreal and somehow, like the most natural thing in the world. After almost two decades in the fast fashion industry, choosing something slower and non-temporary has been a challenge. A necessary one,...
Dear Lovers & Loners, A small update from Pleasant Dreams HQ. We’ve made a few adjustments to keep things running smoothly. The price has gone from 1560 → 1600 SEK. International orders are still 145€. Domestic shipping has dropped from 70 → 60 SEK. Domestic returns are still...
Dear Lovers & Lovers, We are planning two events for this autumn and they will both be in Gothenburg area: Saturday 27/9 11-16 We will join the "farm safari" at El Bastardo! This is extra exciting as they are our so far only physical retailer. Besides the shop...
Dear Lovers & Loners, I've finally come around to make a tutorial on how to take your body measurements, you can find it here! Common misconceptions for these steps are: Measuring the waist too low, at your belly button. Should be measured at the narrowest part of...
Dear Lovers & Loners, We will participate in a denim market in Jonsered, Gothenburg on October 4th organised by highly interesting company Twood and their sister company Twalii. Our dear friends Weft side will also be there, together with other talented people and companies! The theme is upcycling...
I'm super excited to let you know that you'll be able to find my jeans at the cool shop El Bastardo! El Bastardo is ran by absolute power queen Helena, who I went to school with 20 years ago at Cutter's Academy to become pattern makers....
Dear Lovers & Loners! The webshop turns 6(66) months old today!! Of course we want to celebrate it with you 😻 There is a contest on Instagram just announced, where you have the chance to win a pair of 1976! You attend the contest by: Following our...
Dear Lovers & Loners, We're about 6 months in from the first shipment arrived and couldn't be more thankful to everyone who has supported this tiny business in this short amount of time! 💕 Every sale, every word of encouragement, every time you've tried on, worn the...
Dear Lovers & Loners, It's been pretty quiet around here due to Swedish summer, but we're slowly getting back to routines and my favourite season autumn! Perfect for wearing jeans, of course 😻 We had a visit a few weeks ago from a local newspaper, Alekuriren, and...