I'm super excited to let you know that you'll be able to find my jeans at the cool shop El Bastardo! El Bastardo is ran by absolute power queen Helena, who I went to school with 20 years ago at Cutter's Academy to become pattern makers....
Dear Lovers & Loners! The webshop turns 6(66) months old today!! Of course we want to celebrate it with you 😻 There is a contest on Instagram just announced, where you have the chance to win a pair of 1976! You attend the contest by: Following our...
Dear Lovers & Loners, We're about 6 months in from the first shipment arrived and couldn't be more thankful to everyone who has supported this tiny business in this short amount of time! 💕 Every sale, every word of encouragement, every time you've tried on, worn the...
Dear Lovers & Loners, It's been pretty quiet around here due to Swedish summer, but we're slowly getting back to routines and my favourite season autumn! Perfect for wearing jeans, of course 😻 We had a visit a few weeks ago from a local newspaper, Alekuriren, and...
Dear Lovers & Loners, Although our jeans are pretty new, we would like to already offer you free repair service for when/if they break as a part of our sustainability plan. You only pay for the shipping and we'll make our best to try and meet...
Dear Lovers & Loners! As for now, Pleasant Dreams are on a bit of a summer mode. This means no planned pop-ups for a while, but we still love you to try on our jeans! Where could be better really than the comfort of your own...
Just wanted quickly to introduce the mega awesome queen behind the website, Marta Ennes. She's not only a super talented web & graphic designer AND photographer but also runs a business selling super cool t-shirts that go sooo well with our jeans. Maybe you've seen...
Dear Lovers & Loners, quick and dry message for our Swedish customers ❤️ The domestic shipping option has been changed from PostNord to DHL which means we can decrease the shipping cost by 30SEK whilst still offering fully insured shipping. As always, free returns! Wish you all a...
Back to Ostronet studios today to photograph the black jeans, working with these two pros! Anders has taken all the product and image photos for the webshop. Photographing jeans is not an easy task, but Anders being a denim nerd for many years really got...